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Operational review: Experian



Experian

  • Sales up 14% and profit up 20% for continuing activities at constant exchange rates
  • Fourth consecutive six-month period of double-digit sales and profit growth
  • Excellent cash generation, with more than 100% of operating profit again converted into operating cash flow
  • Further improvement in portfolio of businesses, with acquisitions in high growth areas and divestment of low growth, low margin outsourcing activities
  • Strong sales growth from new initiatives by product, geography and market
  • Investing for growth in 2005 in new products and infrastructure
Image of a bar chart showing Experian operating profit:
Year 2000 - £201 million
Year 2001 - £217 million
Year 2002 - £224 million
Year 2003 - £256 million
Year 2004 - £282 million

Experian is a global leader in providing information solutions to organisations and consumers. It helps organisations find, develop and manage profitable customer relationships by providing information, decision-making solutions and processing services. It has over 40,000 clients in more than 60 countries.

Experian has a clear strategy for growth:

– build on core businesses;

– sell new value-added solutions; and

– grow by targeted acquisitions,

against which further progress was made in 2004.

Experian has continued to win major contracts during the year across its businesses. It has built on its strong global position, with success in both its largest markets (the US and UK) and elsewhere, including in:

– France (www.jedeclare.com), for online submission of statutory company returns;

– Italy (Iveco, part of FIAT), a database contract;

– Spain (Amena), a database contract for this mobile phone operator; and in

– Korea (Kookmin Bank), Malaysia (AmBank), Australia (Westpac) and Turkey (Kredi Kayit Burosu), all decision solutions via Experian-Scorex.

Experian
Sales Operating profit
12 months to 31 March 2004
£m
2003
£m
2004
£m
2003
£m
Experian North America 665 662 181.2 168.7
Experian International 550 446 108.8 86.6
Total continuing activities 1,215 1,108 290.0 255.3
% growth at constant FX 14% 14% 20% 24%
         
Discontinued activities 71 93 1.1
Closure costs (7.8)
Total reported 1,286 1,201 282.2 256.4
Operating margin
– excluding FARES 20.8% 20.1%
– including FARES     23.9% 23.0%
Operating cash flow     298 270

Notes (relevant to all Experian tables):

Discontinued activities are those sold during the year (North American lettershops, Italian call centre, cheque printing in France, business process outsourcing in Holland) and discontinuing UK contact centres. Closure costs relate to UK contact centres.

Operating margin is for continuing activities only. For FARES, the 20% owned real estate information associate, Experian reports its share of FARES profits but not sales.




Experian is also building considerable momentum in non-traditional vertical markets, such as government.

Product innovation remains key to Experian. Significant new product launches during 2004 include the direct-to-consumer service in the UK (CreditExpert), building on the US model; the international business information reports service now covering companies all over the world; and a new database management tool (Totalvue) to help US retail and catalogue companies improve their marketing capabilities.

Experian’s portfolio of businesses has been further strengthened. Including the ongoing programme to buy its US affiliate bureaux, Experian spent £162m during the year on acquisitions of complementary businesses. These acquisitions bring new data or products; take Experian into new geographical or vertical markets; or strengthen core operations by improving efficiencies. All acquisitions are performing in line with plan and are expected to achieve double-digit post-tax returns. Certain outsourcing activities, with below average sales growth and operating margins, have been sold or closed during the year.

Experian North America

The year under review has seen good growth in Experian North America, driven by its balanced portfolio of established businesses and by new growth initiatives.

Sales from continuing activities increased to $1,128m (£665m), up by 10% in dollars. Of this, 2% came from corporate acquisitions made in the second half of the year. These were CheetahMail (e-mail delivery), Marketswitch (decision solutions) and MetaReward (Internet loyalty marketing to complement Consumer Direct).

Credit Information and Solutions together grew sales by 12%, 9% excluding corporate acquisitions, with good growth from Consumer Direct, from the successful integration of affiliate acquisitions and from new products such as online notification services and collections solutions.

Sales to the mortgage sector accounted for about 8% of continuing North America revenue during 2004, having peaked at 10% in the April to June 2003 quarter. Following a strong first half, the anticipated slowdown in the mortgage refinancing market reduced sales growth by 2% in the second half.

Consumer Direct grew by over 40% during the year. With over 1.7m subscribers, it remains the clear leader in this fast growing market. This position is being reinforced by its exclusive integration agreements with leading Internet portals, including Yahoo, AOL and MSN; by its new product developments, such as the launch of monthly membership billing; and by higher transaction volumes from the up-sell of services such as credit scores and tri-bureaux reports.

A further 10 affiliate bureaux were purchased during the year, bringing the total to 21 at a combined cost of $166m. Integration is progressing smoothly, with expected returns being exceeded.

Marketing Information and Solutions together grew sales by 6%, with Marketing Information improving throughout the year. Although consumer marketing information sales remained flat, Experian has significant momentum in sales of business and automotive marketing information. Marketing Solutions saw strong sales growth, with the successful delivery of over 20 database projects. Experian continues to invest in transforming its marketing business to a more solutions-based model.

FACT Act

The Fair and Accurate Credit Transactions Act (FACTA) was signed into law on 4 December 2003, permanently extending the national standards for consumer credit reporting in the US. Among other things, it requires national credit reporting agencies to provide consumers, on request via a centralised source, one free credit report annually. Discussions continue with the Federal Trade Commission to establish how this will work in practice. Final rules are expected in June 2004 regarding the centralised source and later this year regarding all other aspects of FACTA compliance. If the free report requirement results in an undue burden of costs on Experian, we will seek to recover costs from our clients.



Experian North America
12 months to 31 March 2004
£m
2003
£m
Growth at
constant FX
Sales      
– Continuing activities 665 662 10%
– Discontinued activities 38 56 n/a
– Total reported 703 718 7%
Operating profit      
– Direct business 143.9 136.6 15%
– FARES 37.3 32.1 27%
– Continuing activities 181.2 168.7 18%
– Discontinued activities (1.6) 2.8 n/a
– Total reported 179.6 171.5 15%
Operating margin      
– excluding FARES 21.6% 20.6%  
– including FARES 27.2% 25.5%  


Financial review

The lettershop operations were sold in December 2003 for $28m. Excluding these, sales were up 10% to $1,128m and profits up 18% to $307m (£181m).

Excluding FARES, the 20%-owned real estate information associate, the operating margin for continuing activities increased by 100 basis points. This reflects operational leverage from growing sales and the benefits of efficiency improvements. Restructuring costs of about $6m, similar to last year, were charged to operating profit. These relate largely to further cost improvement programmes in Marketing.

Operating profit from the 20% holding in FARES was $63m (2003: $50m). FARES was also affected by the slowdown in mortgage refinancing in the second half of the year. However, the acquisition by FARES of Transamerica’s real estate tax service and flood hazard certification businesses in October 2003 has helped to offset this impact. Integration of these businesses is progressing well.

The £/$ exchange rate moved substantially during the year from an average of $1.55 in the year to March 2003 to $1.70 in 2004. This reduced reported sales by £68m and operating profit by £17.3m.

Experian International

Experian International, which accounts for 45% of total Experian sales, had another excellent year, continuing its long record of double-digit sales and profit growth.

Sales from continuing activities grew by 20% at constant exchange rates, of which 13% came from acquisitions. These include Nordic Info Group (acquired in January 2003), Experian-Scorex (March 2003) and DMS Atos, French cheque processing and document management (September 2003). The latter is expected to enhance total sales growth by about 6% in the first half of the current year.

Sales in the UK grew by over 10% again, building on its market leadership position in consumer credit information and solutions and on its growing share in the business credit and marketing area.

Credit Information and Solutions sales grew by 11%, excluding corporate acquisitions and at constant exchange rates. This was driven by solid growth in UK consumer and business information, by high demand for value-added products and by strong performances in continental European credit information. In the current year, Experian’s account processing operations will be affected by one large client moving its UK processing in-house, as previously planned. However, Experian has won a major contract with Marks & Spencer and extended an existing contract with Morgan Stanley in this area.

In its first year of full ownership, Experian-Scorex has delivered double-digit sales growth by continuing to develop its leading position in decision solutions. It has won a number of significant contracts during the year, including Barclaycard and CIT Group (pan-European application processing for this commercial finance client).

Marketing Information and Solutions sales also grew by 11%. Despite a continuing difficult background in the direct marketing industry in the UK, Experian delivered strong growth in business-to-business marketing, in the UK insurance sector and in Southern Europe, where the introduction of global products is driving new business.

Outsourcing accounted for 24% of continuing sales in 2004, with the remaining businesses based predominantly in France, where cheque processing makes up almost half of sales. This is a mature market where Experian is consolidating capacity and reducing costs, while building strong relationships with French financial institutions. Experian is also offering some innovative outsourcing services in France. For example, it has won a multi-million euro contract with the Paris Transport Authority to provide back office, processing and document handling services for season tickets (Carte Integrale) and weekly and monthly travel cards (Carte Orange).




Experian International
12 months to 31 March 2004
£m
2003
£m
Growth at
constant FX
Sales      
– Continuing activities 550 446 20%
– Discontinued activities 33 37 n/a
– Total reported 583 483 18%
Operating profit      
– Continuing activities 108.8 86.6 24%
– Discontinued activities 1.6 (1.7) n/a
– Closure costs (7.8) n/a
– Total reported 102.6 84.9 19%
Operating margin 19.8% 19.4%  


Financial review

Excluding discontinued activities and at constant exchange rates, sales increased by 20% and operating profit by 24%. Of the latter, just over half came from acquisitions and the remainder from progress in the underlying business. The closure costs of £7.8m charged to operating profit relate to the phased closure of Experian’s call centres and remittance processing activities in the UK by 2006, which was announced recently.

During the current year, Experian International will start to migrate its operations to its new purpose-built computer centre in Nottingham. Operating costs will increase by several million pounds, but the new centre will enable Experian to offer its clients greater resilience and provides additional capacity for future growth.


 
     
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